MARLON

Client: ANWB Wegenwacht Europa
Each summer tons of Dutch people go on holiday by car with their friends and family. The perfect moment to launch a campaign to promote the ANWB RSA Europe services. Reminding everyone that ANWB knows you'll have enough on your hands while on the road. So, get an Wegenwachht (RSA) EU at ANWB instead. The campaign was rolled out nationwide through banners, ooh, radio, digital and tv.

Role: CD / Agency: Fitzroy / Director: Tom Sibma, Nick Harmsen / Production: Since 88, Comrad (Local) / Producer: Daan Dagevos / Agency Producer: Fatima Engelhard / PM: Orfee Goedkoop / Photo: Ursa Premik / CD: Reinier Demeijer Gorissen / Design: Lili Karakas

Client: BMW Motorrad

The Europe-wide introduction campaign of the new BMW C 400X resolves around the idea that when you drive around with the BMW scooter you’re able to connect more with your surroundings, in this case the urban jungle. Making the most of your commute.

In addition we created assets for the worldwide introduction at EICMA 2017 in Italy.

”BMW Motorrad sold more motorcycles and maxi scooters in 2017 than ever before. Compared to the previous year, deliveries increased by 13.2 %. As of December 2017 a total of 164,153 vehicles (previous year: 145,032 units) were supplied to customers.” — BMW Group

Role: Concept and Creative Direction / Agency: VCCP Berlin / Director: Albrecht Silberberger / Production: Embassy of Dreams & Sur Films / Photographer: David Daub

Client: Hyundai Motor Europe

To reach out to Automotive Press we announced the launch of the new i30 Fastback N along with the mention of a record attempt, racing from Rome to Paris. The challenge was picked up very well by the press, from TopGear Magazine to Auto Bild. All writing about the silly attempt. In the end we raced from Rom to Paris - in Denmark. With a little budget we were able to get the attention from the press, helping us to tease more about the upcoming launch of the new Fastback N.

“Instead of the planned launch at the Paris Motor Show, Hyundai already comes with a true world record race.” — TopGear

Role: Creative Direction / Credits: INNOCEAN Berlin. CCO: Gabriel Mattar / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen /CW: Nicolas Holz / AD: Ahmet Kilic / Account Director: Andrea Razeto / Senior Account: Sven Kuebler / Digital Director: Marcel Buainain / Director: Henrik Hansen.

Client: VW

A Volkswagen is a loyal companion on four wheels. But it’s the people who turn a Volkswagen into an experience. This is why we decided to put people at the centre of this campaign.

The proof? 5 years later they’ve managed to shift their entire production towards electric and again lead the way.

”VW ID4 becomes Europe's top-selling full-electric car”
— Automotive News Europe (2021)

Role: Concept and Sr Art Director / Credits: DDB Berlin / MD: Myles Lord / CD: Gabriel Mattar, Ricardo Wolff / Copywriter: Reinier Gorissen, Thomas Bengtson, Edward Sedelius, Chiara Chessa / Art Director: Lilli Langenheim, Alan Dindo / Junior AD: Isabella Jörgenson / Agency producer: Jens Mecking / Account: Susanne Pluemecke, Andrea Razeto, Leonie Knorr / Production company: Rekorder / Director: Edu Grau.

Client: Hyundai Motor Europe

This campaign is all about sensors, cameras, radars and many other smart tech. And guess what? We made it human.

Humans are deeply sophisticated systems. And yet, we’re not perfect. That’s why Hyundai equipped all i-Range models with a package of techy stuff that looks out for you on the road. As this is quite a long story, we found a way to tell it in just two words: Human Ready.

Our launch film was built on a universal insight: the promises we all make before going on a journey. The ones we often make without even thinking.

While overcoming our own human flaws (first lockdown..) we still managed produce the campaign and break it into all channels. Social media edits, Insta Stories, banners, and even some good old print ads; making the campaign hard to miss across Europe.

Role: Concept and Creative Direction / Agency: INNOCEAN Berlin / Production: TPf / Post-Production: The Mill Berlin & London / Music: Ian O’Brian (DamianDamian) / Sound: Loft Studios Berlin

Client: Hyundai Motor Europe

Europe-wide introduction campaign of the new Hyundai Tucson.

”They managed not only to achieve 34% above the sales targets, but went viral with ‘Hyundai Song’, becoming #5 most Shazamed ad in the UK and driving traffic to our spot. And achieved the involvement and motivation above the TNS automotive average.” — Euro Effie

Role: Concept and Creative Direction / Credits: INNOCEAN Berlin / Global CCO: Jeremy Craigen / European CCO: Gabriel Mattar, COO: Andreas Cordt, Business Director: Andrea Razeto / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen / Illustrator: Halil Mete / Senior Creative Producer: Morten Frantz / Senior Account Director: Sven Kuebler / Account Manager: Lin Fang, Min Kyung Park / Senior Strategy Manager: Anna Nowak-Otto / European Planning Director: Sophia Goerner / European CSD: Mark Fosbueary / Senior Media Manager: Maria Vittoria Montanari / Havas Media Group: Wolfgang Ruch / Directors: Charles Guard, Thomas Guard / DOP: Marcel Zyskind / Editors: Ted Guard, André Gelhaar / Colourist: Maximilian Baule / Tempomedia: Alexander Schildt, Stephan Brockmann / ACHT Hamburg: Lena Schulz / MOKOH Music: Stephan Moritz / Local production: Production Service Scandinavia.

Awards:
Euro Effie Silver
The Drum Top 5 Most Shazamed Ads
Luerzer's: 200 Best Ad Photographers Worldwide

Client: Nikon

We were asked to introduce the new Nikon 1 to the European markets. And instead of creating a product/highlight campaign we found a simple route, “I AM ONE CLICK AHEAD”, that allowed us to roll out the campaign focussing on the main USP and explain a feature that was until that moment unheard of.

GWA Effie
Silver

Role: Concept and Art Director / Agency: Jung von Matt/Spree / Creative Director: Peter Gocht, Christian Kroll / Copywriter: Reinier Gorissen

Client: Volkswagen

We created a European introduction campaign to promote the Gesture Control feature under the new found motto "Think New". In a series of two spots we take people on a little journey, all driven by gestures and hand signals, and no dialogue.

Role: Sr Creative / Agency: DDB Berlin / ECD: Tom Hauser, Veit Moeller / Sr Creative: Reinier Gorissen

Client: Hyundai

The all-new Hyundai i10 is a car that’s small in size but limitless in potential. It’s packed with smart tech, has a fresh new look and thanks to its state-of-the-art connectivity features, people have the means to fulfil their potential. In a nutshell, the all-new Hyundai i10 allows anyone to Go Big.

So, to give it the spotlight it deserves, we collaborated with multi-talented artist Loretta Stern. Loretta believes there’s no limit to what people can achieve – a powerful mindset that’s also shared by Hyundai.

Role: Creative Director / Agency: INNOCEAN Berlin / Director: Daniel Soares / Production: Zauberberg / Creatives: Andy King & Bianca Heusch / Creative Directors: Pedro & Jose / ECD: Ricardo Wolff / CCO: Gabriel Mattar / Strategy: Anna Nowak, Sophia Goerner, 'Odealer

Client: Mercedes-Benz AMG

Print/Headline campaign introducing the SL and SL 63 AMG in Europe.

Role: Art Director / Credits: Jung von Matt/Spree / CD: Christian Kroll, Peter Gocht / AD: Javier Argueta / Copywriter: Reinier Gorissen / Account: Sirkka Köster, Jutta Caballero / Photographer: Igor Panitz.

Client: Hyundai Motor Sport Group

When Hyundai introduced a range of high-performance cars under the name “Hyundai N”, instead of just making ads to promote them, the brand decided to put their money where their mouth is – and prove their performance on racing tracks all around the world.

”Now that is how you make an ad!”
Igor Kacperski (Youtube)

Role: Concept and Creative Direction / Agency: INNOCEAN Berlin, CCO Europe: Gabriel Mattar / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen / Editor: Piet Schmelz / Post-Production: Pirates 'N Paradise

Client: SEAT

European launch campaign film for the new SEAT Ibiza.

Role: Co-Concept / Agency: DDB & C14torce, Director: Nacho Gayan, DOP: Franz Lustig / Production: Agosto Barcelona, Photography: Rene Neumann

Client: VW

For the Euro Cup 2016 we created a European campaign for the Volkswagen Allstar Sondermodelle. To promote these special models we worked together with the players from the German national team, where technology and the internet would help them prepare for Paris 2016.

To get our soccer fans already in the mood before the EuroCup started we launched a complete set of 149 custom made emojis called “Fanjis“, allowing German soccer fans to express themselves without losing the Euro Cup spirit.

”VW delivers the right cheering Emojis for the Euro Cup.” — WUV

Role: Concept & Execution / Agency: DDB Germany Berlin & Hamburg / Photography: He&Me, Digital Production: Bunch / Illustration Gif Emoji: Mary Signe (Bunch)

Client: Hyundai Motor Europe

Children learn the best through play. That's why Hyundai is adding a new innovative feature to the Hyundai SmartSense package: Toy Assist.

Role: Concept and Creative Direction / Agency: INNOCEAN Berlin / Photographer & Director: Sven Schrader / Creative Director: Lilli Langenheim

Client: Campina Kwark
We developed a new platform for Friesland Campina where we aim for a 'better tomorrow'. Thanks to their breakfast products one can start their day with the right energy and mindset, making sure we all can get the most out of our mornings. The campaign was rolled out nationwide on tv, radio, ooh and social.

Role: CD / Agency: Fitzroy / CCO: Mischa Schreuder / PM: Marnix van Tiggeloven, Kimmi Ngyuen, Marlieke Hoepman / CD: Reinier Demeijer-Gorissen / Strategy: Derk van Beek / Producer: Fatima Engelhard / Production: HolyFools, Chuck Studios / Director: Jan Albert de Weerd / Photography: Roswitha Fotografie, Maurice Heesen, Chuck Studios / Editor: Tim MRTN / Editors Social: Woutair Koomen, Martin Kipper, Vincent Mets / Colorist: Crabsalad / VFX: Compound / Sound: Tambr, Soundcircus / Design: i.c.w. Design Bridge, Chuck Studios

Client: Burger King

Burger King is all about grilling it’s burgers with real flames. How do we get that message across during the biggest sport event? by using the most popular flame in the world and present the first burgers grilled on the Olympic flame, ever.

Role: Creative Director / Agency: Miami Ad School Europe, Jung von Matt/Spree / AD: Ilya Mylyanov / CW: Christian Feist

Awards:
ADC Germany Silver
Young Guns Bronze