MARLONSKI

Client Smyle

Smyle, a Dutch producer of plastic-free oral care products, has launched an awareness campaign about plastic pollution. The goal: to encourage both the industry and consumers to make the switch to plastic-free products and packaging.

When we heard that Smyle has already prevented nearly 10,000,000 plastic packages and microplastics from entering the ocean thanks to their plastic-free packaging, we knew we had to make this visible in a striking way.

We used well-known sea icons like Nemo, Ariel, and Moana. We show these icons in their natural habitat and these days, that’s not the beautiful scene we're used to from fairy tales and cartoons. Smyle is continuing this mission and will launch many more initiatives so that together, we can make a real difference, now and in the future.

Agency Fitzroy
Mischa Schreuder, Thomas van Driel, Reinier Demeijer-Gorissen, Marten Meijboom, Aleksey Kuleshov, Nico Collier, Bea Santos, Lili Karakas, Wieger Poutsma (Fisk)

Client: GAIA

Back in 2007 we introduced the first animal friendly alternative to Foie Gras in Belgium and France. Today It's 2021 millions of Faux Gras® cans are sold and finding its way into fridges everywhere.

”Record pace for Gaia's Faux Gras” — RetailDetail

Best Meat Alternative V-Label
Tenth Anniversary in2018
355,000 tins sold in 2017
26 tons distributed in 2016
Available at Carrefour, Lidl, AH
Palm oil free since 2016
Shortlist Clio Awards

Role: Concept and Art Director / Credits: Duval Guillaume / Creative Directors: Peter Ampe, Katrien Bottez, / Copywriter: Reinier Gorissen / Radio Producer: Tom Garcia / TV Producer: Emily Rammant / Print Producer: Carina Hölscher / Media Director: Davy Caluwaerts / Account Director: Matthias Dubois / Designers: Chantal Gillet, Geert Ory / Photographer: Jean-François Dewit.

Client: L’OR Espresso

Nowadays we hardly take the time to wind down. L’OR espresso sees itself as the gateway to our senses, that’s what sits at the core of the new European campaign.

Role: Executive Creative Director / Agency: WundermanThompson Amsterdam / CCO: Sandra Bold / Senior Creatives: Khlauss Feldhaus, Henrique Louzada / Director: Bruno Aveillan / Production: QUAD Productions & MAMA Team

Client: Burger King

Burger King is all about grilling it’s burgers with real flames. How do we get that message across during the biggest sport event? by using the most popular flame in the world and present the first burgers grilled on the Olympic flame, ever.

Role: Creative Director / Agency: Miami Ad School Europe, Jung von Matt/Spree / AD: Ilya Mylyanov / CW: Christian Feist

Awards:
ADC Germany Silver
Young Guns Bronze

Client: VW

Drivers of electric vehicles had a hard time finding a charging station even though electricity is everywhere. So, we decided using electricity that was already available on the street and transformed lampposts, billboards and public toilets into free e-car charging stations.

In addition we created a website where users can find more information about the project, the brand and find the nearest street charging station. We also kept a log of all the energy used and collected interesting facts and figures to inform our audience and communicate about VW’s vision for the future of electric mobility.

Role: Digital Design / Agency: DDB Berlin / CCO: Matthias Schmidt / Creative Director: Tom Hause, Stephan Schäfer, Ray Ho / Creatives: Jack Christensen, Kim Hartman, Thomas Bengtson / Senior Digital Designer: Marc Kaufholz / UX Designer: Peter Burri / Digital Art Director: Amanda Perensin / Motion Designer: Caroline Heinrich.

Palmares
Cannes Lions Shortlist

Client: BMW Mini

Part of a pan-European campaign to introduce the new Mini Coutryman to the markets. Highlighting a key fact about the larger sized Mini - it can house more people. Making it the perfect getaway car for friends and family.

Role: Concept and Creative Direction / Agency: UbachsWisbrun JWT / Copy: Reinier Gorissen / Photography & CGI: Fisk Imaging Amsterdam

Client: Campina Kwark
We developed a new platform for Friesland Campina where we aim for a 'better tomorrow'. Thanks to their breakfast products one can start their day with the right energy and mindset, making sure we all can get the most out of our mornings. The campaign was rolled out nationwide on tv, radio, ooh and social.

Role: CD / Agency: Fitzroy / CCO: Mischa Schreuder / PM: Marnix van Tiggeloven, Kimmi Ngyuen, Marlieke Hoepman / CD: Reinier Demeijer-Gorissen / Strategy: Derk van Beek / Producer: Fatima Engelhard / Production: HolyFools, Chuck Studios / Director: Jan Albert de Weerd / Photography: Roswitha Fotografie, Maurice Heesen, Chuck Studios / Editor: Tim MRTN / Editors Social: Woutair Koomen, Martin Kipper, Vincent Mets / Colorist: Crabsalad / VFX: Compound / Sound: Tambr, Soundcircus / Design: i.c.w. Design Bridge, Chuck Studios

To launch Heinz Pickle Ketchup, we turned unwanted burger pickles into currency. A custom vending machine—The Pickle Switch—accepted discarded pickles as payment for a free bottle of the new sauce.

This playful twist on pickle love (or hate) sparked viral buzz, driving 500M+ impressions, 1M+ social interactions, and a sellout launch, proving pickles can be more than just burger toppings.

5+ Million Impressions
70% Trial increase

Palmares
Shortlist SAN

Client: Ebay

In 2017, Ebay launched a new gaming platform which offered both hardware and software for all gaming platforms.

To reach hard core gamers with little budget during the GAMESCOM 2017 edition we created a simple campaign only they would understand.

We worked together with STOËR Media, Gamers, Gamescom and Ebay ensuring visibility through all channels.

Explanation: ‘IDDQD’ is a legendary cheat code used in the 1993 game Doom / ‘BSTS’: Better Safe Than Sorry / ‘RL’: Real Life / ‘BBEG’: Big Bad Evil Guy / ‘AFK’: Away From Keyboard / ‘PWN’: An act of dominating an opponent / ‘BSOD’: Black Screen Of Death / ‘WTB’: Want To Buy / ‘WTS’: Want To Sell / Want To Trade / ‘NP’: No Problem / ‘Campers’: players who are hated for waiting in a corner / ‘COD WWII’: Call of Duty / ‘SW Bf2’: Star Wars Battle Front 2.

Role: Concept and Creative Direction / Credits: VCCP Berlin. ECD: Carsten Fillinger / Senior Copywriter: Reinier Gorissen / Account: Timo Hillbrecht / Strategy: Wiebke Dreyer

Fairphone's global rebrand and international campaign emphasize its commitment to sustainable technology with a fresh visual identity and the tagline "Fairphone. The One That Lasts." Featuring "Mobi," a robot symbolizing e-waste, the campaign highlights Fairphone’s modular, long-lasting design.

With bold visuals and a clear message, the brand reinforces its mission to make smartphones more ethical and durable.

Agency: Fitzroy
Production & CGI: ArtBox
Dir: Geert & Jorrit (ArtBox)
Audio: Sizzer / Wave
Edit: Ronnie

Client: ANWB Wegenwacht Europa
Each summer tons of Dutch people go on holiday by car with their friends and family. The perfect moment to launch a campaign to promote the ANWB RSA Europe services. Reminding everyone that ANWB knows you'll have enough on your hands while on the road. So, get an Wegenwachht (RSA) EU at ANWB instead. The campaign was rolled out nationwide through banners, ooh, radio, digital and tv.

Role: CD / Agency: Fitzroy / Director: Tom Sibma, Nick Harmsen / Production: Since 88, Comrad (Local) / Producer: Daan Dagevos / Agency Producer: Fatima Engelhard / PM: Orfee Goedkoop / Photo: Ursa Premik / CD: Reinier Demeijer Gorissen / Design: Lili Karakas

Client: BMW Motorrad

The Europe-wide introduction campaign of the new BMW C 400X resolves around the idea that when you drive around with the BMW scooter you’re able to connect more with your surroundings, in this case the urban jungle. Making the most of your commute.

In addition we created assets for the worldwide introduction at EICMA 2017 in Italy.

”BMW Motorrad sold more motorcycles and maxi scooters in 2017 than ever before. Compared to the previous year, deliveries increased by 13.2 %. As of December 2017 a total of 164,153 vehicles (previous year: 145,032 units) were supplied to customers.” — BMW Group

Role: Concept and Creative Direction / Agency: VCCP Berlin / Director: Albrecht Silberberger / Production: Embassy of Dreams & Sur Films / Photographer: David Daub

Client: Hyundai Motor Europe

To reach out to Automotive Press we announced the launch of the new i30 Fastback N along with the mention of a record attempt, racing from Rome to Paris. The challenge was picked up very well by the press, from TopGear Magazine to Auto Bild. All writing about the silly attempt. In the end we raced from Rom to Paris - in Denmark. With a little budget we were able to get the attention from the press, helping us to tease more about the upcoming launch of the new Fastback N.

“Instead of the planned launch at the Paris Motor Show, Hyundai already comes with a true world record race.” — TopGear

Role: Creative Direction / Credits: INNOCEAN Berlin. CCO: Gabriel Mattar / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen /CW: Nicolas Holz / AD: Ahmet Kilic / Account Director: Andrea Razeto / Senior Account: Sven Kuebler / Digital Director: Marcel Buainain / Director: Henrik Hansen.

Client: VW

A Volkswagen is a loyal companion on four wheels. But it’s the people who turn a Volkswagen into an experience. This is why we decided to put people at the centre of this campaign.


Role: Concept and Sr Art Director / Credits: DDB Berlin / MD: Myles Lord / CD: Gabriel Mattar, Ricardo Wolff / Copywriter: Reinier Gorissen, Thomas Bengtson, Edward Sedelius, Chiara Chessa / Art Director: Lilli Langenheim, Alan Dindo / Junior AD: Isabella Jörgenson / Agency producer: Jens Mecking / Account: Susanne Pluemecke, Andrea Razeto, Leonie Knorr / Production company: Rekorder / Director: Edu Grau.

Client: Hyundai Motor Europe

This campaign is all about sensors, cameras, radars and many other smart tech. And guess what? We made it human.

Humans are deeply sophisticated systems. And yet, we’re not perfect. That’s why Hyundai equipped all i-Range models with a package of techy stuff that looks out for you on the road. As this is quite a long story, we found a way to tell it in just two words: Human Ready.

Our launch film was built on a universal insight: the promises we all make before going on a journey. The ones we often make without even thinking.

While overcoming our own human flaws (first lockdown..) we still managed produce the campaign and break it into all channels. Social media edits, Insta Stories, banners, and even some good old print ads; making the campaign hard to miss across Europe.

Role: Concept and Creative Direction / Agency: INNOCEAN Berlin / Production: TPf / Post-Production: The Mill Berlin & London / Music: Ian O’Brian (DamianDamian) / Sound: Loft Studios Berlin

Client: Hyundai Motor Europe

Europe-wide introduction campaign of the new Hyundai Tucson.

”They managed not only to achieve 34% above the sales targets, but went viral with ‘Hyundai Song’, becoming #5 most Shazamed ad in the UK and driving traffic to our spot. And achieved the involvement and motivation above the TNS automotive average.” — Euro Effie

Role: Concept and Creative Direction / Credits: INNOCEAN Berlin / Global CCO: Jeremy Craigen / European CCO: Gabriel Mattar, COO: Andreas Cordt, Business Director: Andrea Razeto / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen / Illustrator: Halil Mete / Senior Creative Producer: Morten Frantz / Senior Account Director: Sven Kuebler / Account Manager: Lin Fang, Min Kyung Park / Senior Strategy Manager: Anna Nowak-Otto / European Planning Director: Sophia Goerner / European CSD: Mark Fosbueary / Senior Media Manager: Maria Vittoria Montanari / Havas Media Group: Wolfgang Ruch / Directors: Charles Guard, Thomas Guard / DOP: Marcel Zyskind / Editors: Ted Guard, André Gelhaar / Colourist: Maximilian Baule / Tempomedia: Alexander Schildt, Stephan Brockmann / ACHT Hamburg: Lena Schulz / MOKOH Music: Stephan Moritz / Local production: Production Service Scandinavia.

Palmares
Euro Effie Silver
The Drum Top 5 Most Shazamed Ads
Luerzer's: 200 Best Ad Photographers Worldwide

Client: Volkswagen

We created a European introduction campaign to promote the Gesture Control feature under the new found motto "Think New". In a series of two spots we take people on a little journey, all driven by gestures and hand signals, and no dialogue.

Role: Sr Creative / Agency: DDB Berlin / ECD: Tom Hauser, Veit Moeller / Sr Creative: Reinier Gorissen

Client: Hyundai

The all-new Hyundai i10 is a car that’s small in size but limitless in potential. It’s packed with smart tech, has a fresh new look and thanks to its state-of-the-art connectivity features, people have the means to fulfil their potential. In a nutshell, the all-new Hyundai i10 allows anyone to Go Big.

So, to give it the spotlight it deserves, we collaborated with multi-talented artist Loretta Stern. Loretta believes there’s no limit to what people can achieve – a powerful mindset that’s also shared by Hyundai.

Role: Creative Director / Agency: INNOCEAN Berlin / Director: Daniel Soares / Production: Zauberberg / Creatives: Andy King & Bianca Heusch / Creative Directors: Pedro & Jose / ECD: Ricardo Wolff / CCO: Gabriel Mattar / Strategy: Anna Nowak, Sophia Goerner, 'Odealer

Client: Mercedes-Benz AMG

Print/Headline campaign introducing the SL and SL 63 AMG in Europe.

Role: Art Director / Credits: Jung von Matt/Spree / CD: Christian Kroll, Peter Gocht / AD: Javier Argueta / Copywriter: Reinier Gorissen / Account: Sirkka Köster, Jutta Caballero / Photographer: Igor Panitz.

Client: Hyundai Motor Sport Group

When Hyundai introduced a range of high-performance cars under the name “Hyundai N”, instead of just making ads to promote them, the brand decided to put their money where their mouth is – and prove their performance on racing tracks all around the world.

”Now that is how you make an ad!”
Igor Kacperski (Youtube)

Role: Concept and Creative Direction / Agency: INNOCEAN Berlin, CCO Europe: Gabriel Mattar / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen / Editor: Piet Schmelz / Post-Production: Pirates 'N Paradise

Client: SEAT

European launch campaign film for the new SEAT Ibiza.

Role: Co-Concept / Agency: DDB & C14torce, Director: Nacho Gayan, DOP: Franz Lustig / Production: Agosto Barcelona, Photography: Rene Neumann

Client: VW

For the Euro Cup 2016 we created a European campaign for the Volkswagen Allstar Sondermodelle. To promote these special models we worked together with the players from the German national team, where technology and the internet would help them prepare for Paris 2016.

To get our soccer fans already in the mood before the EuroCup started we launched a complete set of 149 custom made emojis called “Fanjis“, allowing German soccer fans to express themselves without losing the Euro Cup spirit.

”VW delivers the right cheering Emojis for the Euro Cup.” — WUV

Role: Concept & Execution / Agency: DDB Germany Berlin & Hamburg / Photography: He&Me, Digital Production: Bunch / Illustration Gif Emoji: Mary Signe (Bunch)

Client: Hyundai Motor Europe

Children learn the best through play. That's why Hyundai is adding a new innovative feature to the Hyundai SmartSense package: Toy Assist.

Role: Concept and Creative Direction / Agency: INNOCEAN Berlin / Photographer & Director: Sven Schrader / Creative Director: Lilli Langenheim