MARLONSKI

Client Fairphone

The global rebrand for Fairphone was built around a fundamental shift in perception: leading with product quality first, while positioning sustainability as an additional benefit rather than the primary message. The goal was to show audiences that choosing a Fairphone is not a compromise, it is a choice for a high-quality smartphone that also happens to be better for people and the planet.

This strategic shift was translated into a completely new global brand identity. Inspired by the distinctive switch button introduced on the Fairphone Gen 6, we rebuilt the entire brand around the idea of "switching", a symbol of change, progress, and a new chapter for Fairphone. The switch button became the brand's central asset, signaling a clear departure from everything the brand had done before and creating a stronger, more recognizable presence for audiences worldwide.

At the heart of the identity, the switch concept influences every touchpoint. It informs the typography, motion language, graphic system, color palette, photography approach, and user experience. Even the tone of voice and calls-to-action are designed around the idea of making the switch. The result is a cohesive and distinctive global brand system that transforms a product feature into a powerful brand platform one that communicates innovation, quality, and positive change in a single, memorable gesture.

The rebrand helped support a breakthrough period for the company. Following the launch of the new identity and Fairphone Gen 6, Fairphone reported record Q4 2025 growth, with sales increasing by more than 83% year-on-year. The company also reached significant business milestones, surpassing one million devices sold and moving beyond half a billion dollars in cumulative sales. Growth was particularly strong in key European markets, including France (+122%), the Netherlands (+80%), Germany (+43%), and the UK (+10%), while a successful expansion into the United States further accelerated global momentum.

Fairphone is shifting from “ethical-first messaging” to a more “lifestyle-oriented brand voice.” — WIRED

A more modern, mainstream smartphone brand without abandoning its mission. — The Guardian

Awards
Gold iF Design Awards
Winnaar Website v/h Jaar 2025

Client Oma’s Soep

Over 2.7 million elderly people in the Netherlands experience loneliness. While awareness is high, meaningful action remains limited. Loneliness is not solved through awareness. It is solved by spending time together. Sharing a meal is one of the simplest ways to create genuine human connection.

For National Grandparents Day, Oma's Soep launched 1 Tafel Voor 2. Participating restaurants offered a free meal to grandparents and elderly guests, encouraging people to share their table and their time.

A simple invitation to share a meal transformed restaurants across the country into places of connection, turning a national issue into a collective act of kindness.

10 million impressions
100+ restaurants within five months
1,000+ elderly people directly connected through the initiative
National earned media coverage
30 cinemas donated media space
€0 media budget

Palmares
SAN Accent 🥇
PR Publieksprijs Shortlist
ADCN Shortlist
Esprix Shortlist
Lurzers Archive Publication

Client Christian Alexander

“Own Imperfect” is a brand platform that redefines beauty by elevating imperfection as the ultimate form of authenticity. Instead of presenting fragrance through polished ideals and unattainable standards, the concept embraces raw, unfiltered individuality. It positions scent as a personal signature, an expression of character, vulnerability, and truth rather than a means of concealment or correction.

By celebrating realness over refinement, the campaign transforms imperfection into a symbol of confidence and self-acceptance. Visually and narratively, it favors honesty, intimacy, and individuality, creating a deeper emotional connection with audiences who value inclusivity and self-expression.

Awards
2x ADCN Finalist
Publication Lürzers Archive

Client UCL

Tremors vs. Tremors is a pioneering project created with University College London (UCL) that turns tremor data into music to treat the multiple symptoms experienced by people with Parkinson’s. And transforming tremors into music to turn Parkinson's against itself.

"We can all agree that sounds fantastic" — BBC

"An extremely promising idea" — RTL

400K+ Song playbacks
600+ Media stories
1.7 Billion Global impressions

Palmares
One Show 🥉
Clio Awards 🥈
Epica 🥈🥈
New York Festivals 🥉
Immortal Awards [SL]
New York Festivals 2x [SL]
Pick of the Day The Drum, AdAge, Campaign

Client ANWB Private Lease

The Dutch private lease market is crowded, and with 80% of young adults avoiding traditional media, ANWB Private Lease needed an innovative, budget-friendly promotion. Millions of young people enjoy Gran Turismo 7, so we turned the game's car design editor into an in-game ad platform, showcasing actual rl lease models during other players' livestreams. We’ve also launched a live in-game racing competition together no1 Dutch gaming channel GameKings and drove a live version of the in-game to the most popular gaming event of the world Gamescom.

The campaign, initially Dutch, achieved over 31 million impressions, boosted consideration to and all-time high of 54%, and increased preference to 45%, making it an annual event with GameKings.

33 Million Impressions
500% ROI Media
400% Brand engagement
33% Brand uplift

Palmares
ADC*E 🥇
DIA 🥇
ADCN 🥉
FIA 🥇
Esprix 🥈🥉🥉
PHNX 🥉🥉
ADCN 2x [SL]
SAN Accent 2x [SL]
Eurobest [SL]

Client: L’OR Espresso

With ‘Dive into Summer,’ L’Or launches a sensory summer campaign where coffee and couture come together. Introducing the coffee brand’s new Coconut Iced variant as the drink for a young, style-conscious audience.

Client Glenfiddich

What will the world look like in the distant future? It's a question that captivates us all and is central to Taste The Future (TTF). Glenfiddich launched TTF to invite designers to share their visions of the future. By invitation of the Scottish whisky distillery, Amsterdam-based textile studio BYBORRE will be the first to present their vision of what we'll wear in twelve, eighteen, and thirty years - the ages of Glenfiddich's three most iconic single malts.

For more information on the project and limited edition pre-orders, please visit www.taste-the-future.nl.

Palmares
ADCN 🥈
ADCN 3x [SL]
25+Million earned impression

Client Charité Berlin University Hospital

Printed by Parkinson's is an innovative project aimed at raising awareness of Parkinson's disease and its everyday implications.

In collaboration with INNOCEAN, Charité's Movement Disorder and Neuromodulation Section, and production partner MediaMonks Amsterdam, the project combines design with medical and neuroscientific expertise to create unique artworks. Bronze sculptures were crafted using personal objects selected by patients alongside their neurophysiological health data. Patient interviews featured in accompanying films highlight the personal stories behind each art piece.

The collection is permanently exhibited at the Humboldt Forum Museum in Berlin and Charité's Medical and Neuroscientific Department.

”Public presentations raised interest in the topic and very positive reactions by patients and relatives, and we think that the possibility to use art for improved communication in the field of medicine holds promise for the future.”— Charité Universitätsmedizin Berlin

Palmares
Cannes Lions 🥇🥈
Cannes Lions 2x Shortlist
Eurobest Grand Prix (Creative Data)
Eurobest Grand Prix (Design)
Eurobest 🥇
Eurobest 3x Shortlist
D&AD 🥇
ADC Europe Grand Prix Nomination
ADC Europe 🥇🥇
ADC Europe 🥇 Member Club Award
ADC Germany 🥇
Clio Health 🥈🥈🥈🥈
ADC Global 🥈
ADC Global Merit
LIA 🥈🥈🥈🥈🥈
LIA 🥉🥉🥉
ADCN 🥉
ADCN Shortlist
Epica 🥇🥈
Epica Shortlist
One Show 🥉
One Show 2x Merit
Lovie Awards 🥇🥈
The FWA Site of the day
New York Festivals 🥉
New York Festivals 2x Merit
Cresta Awards 🥈
Cresta Awards Shortlist
Horizont Campaign of the day
BestAds Best of Interactive

Client: Hyundai N Worldwide

Hyundai N – the high-performance division of Hyundai – briefed us to reposition their brand globally from the ground up and help launch five new models, we knew this N spirit had to be our northern star.

Our challenge: to not only talk to their current petrol-head fanbase, but also to those who never just do things for the sake of getting it done. Those who go all the way, with gusto. That’s when “Never just drive” was born.

But we just didn’t stop there. Modular from the get-go, this revamp lived on dozens of social-media assets, product films, prints and OOH’s which helped re-launch the N brand on a global stage.

To launch Heinz Pickle Ketchup, we turned unwanted burger pickles into currency. A custom vending machine—The Pickle Switch—accepted discarded pickles as payment for a free bottle of the new sauce.

This playful twist on pickle love (or hate) sparked viral buzz, driving 500M+ impressions, 1M+ social interactions, and a sellout launch, proving pickles can be more than just burger toppings.

5+ Million Impressions
70% Trial increase

Palmares
Shortlist SAN

Client: L’OR Espresso

Nowadays we hardly take the time to wind down. L’OR espresso sees itself as the gateway to our senses, that’s what sits at the core of the new European campaign.

Client Nikon Worldwide

Together with a bunch of colleagues/friends we managed to role out the I AM NIKON campaign over 60 countries, including China, South Africa, Brazil and Australia. 

”Within two years of the campaign launch Nikon had created an emotional brand and communications platform, which increased sales dramatically and elevated Nikon from an insignificant market position to market leader in January 2012. For every one Euro spent, the campaign yielded a 5.76 Euro profit.” — IPA

Agency: Jung von Matt/Spree
CD: Peter Gocht, Christian Kroll, Mark Isken, Florian Schwalme
Creatives: Björn Ingenleuf, Patrick Klebba, Lars Baldermann, Javier Argueta, Christian Kies, Pia Dresser, Gustavo Sonoda, Reinier Gorissen
Account team: Ilan Schäfer, Jutta Caballero, Sirkka Köster, Andrea Bagdy and many more.

Palmares
Euro Effie 🥇
Euro Effie 🥈
Epica 🥈
Luerzer's Archive 200 Best Ad Photographers Worldwide
GWA Effie Germany 2x 🥈
Effie France 🥈
Effie Hungary 🥈
Effie Hungary 🥉
IPA Effectiveness Award 🥈

Client Smyle

Smyle, a Dutch producer of plastic-free oral care products, has launched an awareness campaign about plastic pollution. The goal: to encourage both the industry and consumers to make the switch to plastic-free products and packaging.

When we heard that Smyle has already prevented nearly 10,000,000 plastic packages and microplastics from entering the ocean thanks to their plastic-free packaging, we knew we had to make this visible in a striking way.

We used well-known sea icons like Nemo, Ariel, and Moana. We show these icons in their natural habitat and these days, that’s not the beautiful scene we're used to from fairy tales and cartoons. Smyle is continuing this mission and will launch many more initiatives so that together, we can make a real difference, now and in the future.

Awards
ADCN Finalist
SAN Shortlist

Client The Anne Frank House Amsterdam

Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Today, the UNESCO International Day for Tolerance, sees the launch of “The Bookcase for Tolerance'' created by Innocean Berlin in collaboration with Media.Monks. Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different".

The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. All so we can live in a tolerant world. A world without discrimination.

”Shining a light on the intolerance that persists against young people in the 21st century, with a new campaign focused on today’s teenagers as well as Frank herself.” — AdAge

“This bookcase reminds us of what prejudice and discrimination can lead to. Many young people still have to deal with this. The Bookcase for Tolerance tells their story.” — Ronald Leopold, Executive Director Anne Frank House

Downloaded in 100+ countries within 48 hours
App of the Week TechCrunch, Nu.nl
Ad of the week Drum, AdAge, Adweek, FWA

Palmares
D&AD 🥇🥉🥉🥉
Anthem 🥇
ADC*E 🥈
Caples 🥉
Webby 🥇🥇
Cannes Lions 🥉
4x Shortlist Cannes Lions
Lovie 🥇🥇🥇
Eurobest 🥈
Epica 🥉
ADCN 🥇🥈🥉🥉
Cresta 🥇🥈🥈 🥉
Gerety 🥉
Ad Star 🥈🥉 4x 🏅
PHNX 🥇🥇🥇
ADC Deutschland 🥈🥉🥉
ADC Global 🥈🥈🥉🥉
FWA of the Day

Client: KIA

Design Logo: Luc Donckerwolke-Blackspace / Graphic System Look&Feel: Kevin Hipke, Anna Berlin / Creative Team: Gabriel Mattar, Ricardo Wolff, Teco De Luccia, Jack Christensen, João Linneu, Ana Conrado, Nicolas Holz, Giovanna Pereira

Palmares
ADC Silver Cube
ADC Bronze Cube
ADC Bronze Cube
Cannes Lions
Shortlist
D&AD
Shortlist
One Show Merit
One Show Merit

Client Doritos

Popcorn dominates movie nights — but Doritos wasn’t about to sit this one out. So we found a way in: through the new popular Minecraft movie.

We created The Nether Lands — an Augmented Reality experience set in the game’s infamous underworld, reimagined with a Dutch twist. Fans could step into the villain’s realm and make it their own.

Portals appeared across the country — and even Doritos bags became gateways — inviting anyone to mine, craft, and battle for the ultimate prize: an 18-carat golden Dorito.

Fans across The Netherlands entered. And just like that, Doritos became more than a snack — it became the experience.

“We wanted to truly immerse fans in the world of Minecraft — not just from a chip bag, but both physically and digitally.”
— Michiel Otten, Marketing Manager Doritos

Awards
ADCN Finalist
3x SAN Shortlist

Client Hyundai Worldwide

Hyundai has always been driven by progress. It's what turned a once-local company into the world’s sixth-largest carmaker. But while the cars were making waves in Europe, something was missing: a proper introduction. For decades, Hyundai had been seen, but not fully understood.

So we took Europe back to where it all began: Korea. To the story of a farmer named Chung Ju-Yung, whose vision didn’t just reshape his country, but helped shape the world. Directed by Dante Ariola, the campaign told Hyundai’s origin story with cinematic depth and emotional truth.

Tied together by the tagline Next Awaits, the film marked more than just a look back. It was a bold step forward, one that earned AdAge Editor’s Pick, Bronze at Cresta and shortlists at the London International Awards, New York Festivals, and Ciclope Awards.
A long-overdue hello, from Korea to the continent.

”Hyundai’s elegant retrospective traces its 70-year history back to its poor laborer founder.” — Adage

Palmares
Cresta 🥉
Cresta SL
AdAge Editor's pick
New York Festivals 2x FL
Epica SL
Deutscher Werbefilmpreis FL
LIA SL
Ciclope FL

Client: Verein der Berliner Stadtmission

Together with Text&Form and refugees from Verein der Berliner Stadtmission Berlin we’ve created the world’s first phonetic script, that allowed refugees to instantly speak essential German words. And help make donations twice as valuable.

”A simple design tweak that helped refugees grab some very essential German words to get around and start a new life.” — Activationideas

Palmares
Cannes Lions Grand Prix for Good Finalist
Cannes Lions 🥇
Cannes Lions 🥉
Cannes Lions 4x [SL]
Clio Awards 🥇
ADC Germany 2x 🥈
ADC Germany 2x 🥉
ADC Germany 3x [SL]
New York Festivals 🥇
New York Festivals 🥈
One Show 2x Merit
LIA Finalist
Eurobest 🥇
Eurobest 🥈
Bill Bernbach Awards 2x [SL]
Horizont Ad of the day

Client Free Press Unlimited

Every year more journalists are being missing, imprisoned or killed.
The issue is that most of us (citizens) are unaware of the circumstances and secondly lack the knowledge to link freedom of press to democracy. As a result every journalist missing instantly becomes invisible and the topics silenced.

The need for an accessible ‘vehicle’ to help spread and provide important insights & key learnings was growing.

The Erased Font was launched on the 3rd of May 2023 to help visualise the increasing attacks on press freedom, by erasing 363 words, one for each journalist that was reporting on and went missing.

Users could easily retrieve the Erased Font file from a GitHub repository, without needing to manually download anything, and integrate the font into their own projects as desired. All to help spread the awareness but more important to help make the invisible visible.

The font will be updated annually, to reflect the growing number of journalists silenced. In case we are unable to put a halt to it.

Palmares
Epica 🥉
Epica 🥇
D&AD 🥈
ADCN 🥉
Webby Nominee
D&AD SL

Client Hyundai Motor Europe

Now you know where people go when a magician makes them disappear on stage. Luckily we have cars like the Hyundai Tucson, equipped with Forward-Collision Avoidance-Assist.

”Here is some of the work awarded with Gold Epicas that stood out from the rest and that I don't want to go unnoticed.” — Luerzer’s Archive

Palmares
Epica 🥇
Epica FL
One Show SL
New York Festivals FL

Client Hyundai Motor Europe

Hyundai is at the forefront of electric mobility, design and safety, but what lies behind their products: the brand’s incredible story.

It began with Mr. Chung, a man who didn’t just build a global automobile enterprise, but also built his country in the process. His stories are so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career.

Palmares
Cresta Awards 🥉
New York Festivals SL
AdAge Editor's Pick

Client Nikon Europe

The Nikon Df offers the latest Nikon technology in a retro body that is based on the very first Nikons of the 1950's, the models F and FM.

We created a campaign that is inspired by the Nikon F ads created by graphic designer Kamekura in the 1950’s. So, instead of explaining each feature and usp in our ads, we decided to solve it trough art. Resulting in a series of posters, all speaking in their very own way about the product and its benefits, with a retro voice.

Client Mercedes-Benz S-Class

We created a campaign to launch the new Mercedes-Benz S-Class with the new campaign tagline “Vision Accomplished“, highlighting the fact that compared to older S-Class models this one was created from scratch.

In addition we launched a highlight film in which we follow our protagonist creating his vision from the ground up, while the all new S-Class has his back.

Client AllRise

By introducing a democratic design system, “The Planet Vs Bolsonaro” empowers every single person on the planet to take a stand against Bolsonaro for his actions in the Amazon. The campaign amplifies the purpose of the landmark case that AllRise filed at the International Criminal Court. While the ICC is now investigating the case, the planet’s united voice already brought the discussion to take legal action against eco-criminals back on the world agenda.

”A landmark complaint” — CNN

”The first to link Amazon destruction to climate change” — Reuters

”It takes a lot of guts to sue the President of Brazil” — ADWEEK

Palmares
Cannes Lions [SL]
Epica [SL]
D&AD In-Book
D&AD [SL]
Campaign Ad of the Day 📣
Campaign Pick of the Week 📣
TheDrum Ad of the Week 📣
AdAge Editors Pick 📣

Client Heinz

We found out that people elevate the taste of their leftovers and less-preferred veggies with a dollop of Heinz. Through a series of outdoor posters featuring the tagline ‘Helping reduce food waste since 1869’, we illustrate three different time periods where food that would have otherwise been thrown away is consumed instead. We depict scenes from 1920, 1974 and 2024.

The campaign ran at premier hotspots in Amsterdam, including the Dam square and Central Station. Amplified by PR, the campaign reached millions of people to do the same.

99.9% of the campaign is created with A.I., except the Heinz bottles.

Palmares
White Square Awards 🥇🥈🥉
ADCN [SL]
Luerzers Archive 🎖

Client Smyle

1.5 billion plastic toothpaste tubes end up in landfills or as pollution in the ocean, annually. Smyle dental care products contain zero plastic or microplastics, finally giving consumers the choice to brush without leaving a footprint.

Our mission is twofold— to get more Smyle products onto store shelves & into consumer bathrooms, and to spread their sustainable philosophy as widely as possible.

Palmares
ADCN 🥈
SAN [SL]

Client: GAIA

Back in 2007 we introduced the first animal friendly alternative to Foie Gras in Belgium and France. Today It's 2021 millions of Faux Gras® cans are sold and finding its way into fridges everywhere.

”Record pace for Gaia's Faux Gras” — RetailDetail

Best Meat Alternative V-Label
Tenth Anniversary in2018
355,000 tins sold in 2017
26 tons distributed in 2016
Available at Carrefour, Lidl, AH
Palm oil free since 2016
Shortlist Clio Awards

Client: UMC Utrecht

Back in 2007the UMC Utrecht Hospital needed to invest in attracting more students and young professionals. To grab the attention of our younger target audience we knew ‘serious’ wouldn’t work and went looking for an event concept that would work for the day itself and communication around it.

We created a 360 event concept called “The UMC Do it yourself day”, the only day at the hospital where you can really try everything yourself. The visual concept was inspired by regular DIY store communication: manuals, helmets, display concepts, clothing, art work and tone of voice. And combined it with clinical treatments.

We targeted the right schools and universities with direct mail, invitations and print ads in and around the location. This simple creative strategy proved to be very effective and as a result the DIY day has been running since for 14 years straight.

Palmares
SJP 🥇🥇🥇

Client: VW

Drivers of electric vehicles had a hard time finding a charging station even though electricity is everywhere. So, we decided using electricity that was already available on the street and transformed lampposts, billboards and public toilets into free e-car charging stations.

In addition we created a website where users can find more information about the project, the brand and find the nearest street charging station. We also kept a log of all the energy used and collected interesting facts and figures to inform our audience and communicate about VW’s vision for the future of electric mobility.

Palmares
Cannes Lions Shortlist

Client: Ebay

In 2017, Ebay launched a new gaming platform which offered both hardware and software for all gaming platforms.

To reach hard core gamers with little budget during the GAMESCOM 2017 edition we created a simple campaign only they would understand.

We worked together with STOËR Media, Gamers, Gamescom and Ebay ensuring visibility through all channels.

Explanation: ‘IDDQD’ is a legendary cheat code used in the 1993 game Doom / ‘BSTS’: Better Safe Than Sorry / ‘RL’: Real Life / ‘BBEG’: Big Bad Evil Guy / ‘AFK’: Away From Keyboard / ‘PWN’: An act of dominating an opponent / ‘BSOD’: Black Screen Of Death / ‘WTB’: Want To Buy / ‘WTS’: Want To Sell / Want To Trade / ‘NP’: No Problem / ‘Campers’: players who are hated for waiting in a corner / ‘COD WWII’: Call of Duty / ‘SW Bf2’: Star Wars Battle Front 2.

Client Nikon

The production for the European D7100 campaign photograph involved a 14-day journey to the most active volcano in world: The Erta Ale in Ethiopia.

This was not a photograph we were taking, we were making everlasting memories and friendships. While biting the dust I have never seen a landscape change that often as in Ethiopia. There isn’t anything alike, its beyond words and description.

Palmares
Epica 🥈
Luerzer’s Archive 200 best photographers 🏆