MARLON

Client: ANWB Private Lease

The Dutch private lease market is crowded, and with 80% of young adults avoiding traditional media, ANWB Private Lease needed an innovative, budget-friendly promotion. Millions of young people enjoy Gran Turismo 7, so ANWB turned the game's car design editor into an in-game ad platform, showcasing its lease models during other players' livestreams. They also launched a racing competition and showcased a live version of their car at Gamescom and the Tokyo Game Show. The campaign, initially Dutch, achieved over 31 million impressions, boosted consideration to and all-time high of 54%, and increased preference to 45%, making it an annual event with GameKings.

Agency: Fitzroy
Partner: GameKings (Blammo)

Client: Heinz

We found out that people elevate the taste of their leftovers and less-preferred veggies with a dollop of Heinz. Through a series of outdoor posters featuring the tagline ‘Helping reduce food waste since 1869’, we illustrate three different time periods where food that would have otherwise been thrown away is consumed instead. We depict scenes from 1920, 1974 and 2024.

The campaign ran at premier hotspots in Amsterdam, including the Dam square and Central Station. Amplified by PR, the campaign reached millions of people to do the same.

99.9% of the campaign is created with A.I., except the Heinz bottles.

Agency: Fitzroy
Photographer/A.I.: Arthur Mebius
Media: JC Deceaux & Dentsu
PR: PRRSKD

Awards:
Gold, Silver, Bronze White Square Awards
Luerzers Archive Publication

Client: UCL

Tremors vs. Tremors is a pioneering project created with University College London (UCL) that turns tremor data into music to treat the multiple symptoms experienced by people with Parkinson’s. And transforming tremors into music to turn Parkinson's against itself.

"We can all agree that sounds fantastic"— BBC

"The power of music, there's nothing quite like it"— itv News

"An extremely promising idea"— RTL

Agency: Innocean Berlin
Music & Data: (DaHouse) Max Baule, Lucas Mayer, Wonder Berlin, Cassiano de Mello
Partners: Stories2Tell, ARKx

Awards:
Bronze New York Festivals
2x Shortlist New York Festivals
Pick of the Day The Drum, AdAge

Client: Glenfiddich

What will the world look like in the distant future? It's a question that captivates us all and is central to Taste The Future (TTF). Glenfiddich launched TTF to invite designers to share their visions of the future. By invitation of the Scottish whisky distillery, Amsterdam-based textile studio BYBORRE will be the first to present their vision of what we'll wear in twelve, eighteen, and thirty years - the ages of Glenfiddich's three most iconic single malts.

For more information on the project and limited edition pre-orders, please visit www.taste-the-future.nl.

Highlights:
Silver ADCN Lamp Dutch Creativity Awards
3x ADCN Finalist Dutch Creativity Awards
25+ Million impression

Agency: FITZROY
Production: Sunrise Productions, Tebbenekkel
Location support: NXT Museum
PR: Hagens PR
Media: MediaPlus
Clothing Designs: BYBORRE

Client: Charité Berlin University Hospital

Printed by Parkinson's is an innovative project aimed at raising awareness of Parkinson's disease and its everyday implications.

In collaboration with INNOCEAN, Charité's Movement Disorder and Neuromodulation Section, and production partner MediaMonks Amsterdam, the project combines design with medical and neuroscientific expertise to create unique artworks. Bronze sculptures were crafted using personal objects selected by patients alongside their neurophysiological health data. Patient interviews featured in accompanying films highlight the personal stories behind each art piece.

The collection is permanently exhibited at the Humboldt Forum Museum in Berlin and Charité's Medical and Neuroscientific Department.

”Public presentations raised interest in the topic and very positive reactions by patients and relatives, and we think that the possibility to use art for improved communication in the field of medicine holds promise for the future.”— Charité Universitätsmedizin Berlin

Agency: INNOCEAN Berlin
Production partner: MediaMonks Amsterdam
Video & Still Production: Cosmopola Artist Management Berlin
Photographer: Ender Sünni
Director: Frank Groll
Composer: Christian Meyer
PR: Manuela Zingl, Jessica Oemisch, Verena Wolff, Alexandra Bredigkei
Social-Media: Alexandra Thiede
Exhibition support: Alte Müntze Berlin

Awards:
Cannes Lions Gold
Cannes Lions Silver
Cannes Lions 2x Shortlist
D&AD Yellow Pencil
ADC Europe Grand Prix Nomination
ADC Europe 2x Gold
ADC Europe Gold Member Club Award
ADC Germany Gold
Eurobest Grand Prix (Creative Data)
Eurobest Grand Prix (Design)
Eurobest Gold
Clio Health 4x Silver
ADC Global Silver
LIA 5x Silver
LIA 3x Bronze
ADCN Bronze Lamp
Epica Gold
Epica Silver
One Show Bronze Pencil
Lovie Awards Silver
Lovie Awards People's choice
The FWA Site of the day
New York Festivals Bronze
Cresta Awards Silver
Horizont Campaign of the day

Client: Nikon

Together with a bunch of colleagues/friends we managed to role out the I AM NIKON campaign over 60 countries, including China, South Africa, Brazil and Australia. 

”Within two years of the campaign launch Nikon had created an emotional brand and communications platform, which increased sales dramatically and elevated Nikon from an insignificant market position to market leader in January 2012. For every one Euro spent, the campaign yielded a 5.76 Euro profit.” — IPA

Agency: Jung von Matt/Spree
CD: Peter Gocht, Christian Kroll, Mark Isken, Florian Schwalme
Creatives: Björn Ingenleuf, Patrick Klebba, Lars Baldermann, Javier Argueta, Christian Kies, Pia Dresser, Gustavo Sonoda, Reinier Gorissen
Account team: Ilan Schäfer, Jutta Caballero, Sirkka Köster, Andrea Bagdy and many more.

Euro Effie Gold
Euro Effie Silver
Epica Silver
Luerzer's Archive 200 Best Ad Photographers Worldwide 14/15
GWA Effie Germany 2x Silver
Effie France Silver
Effie Hungary Silver
Effie Hungary Bronze
IPA Effectiveness Award Silver

I started a music project called “Odense“ back in the summer of 2007, finally while being in between jobs in 2022 I grabbed to opportunity to focus myself on this music project for 2 months. I have been writing, recording and mastering my debut album called “Odes“ inclusing B-Side material from our tiny laundry room in Amsterdam.

the album was launched on November 1st via Spotify, Amazon, Apple and other platforms.

A special double vinyl edition made out of recycled waste collected from ocean waters, some live performances are planned for 2023. Each proceed will be donated to Ocean Clean Up.

Listen on Spotify
Listen on Amazon Music
Listen on AppleMusic & iTunes
Listen on YoutubeMusic
Listen on Soundcloud

Fun facts:
– A-dam made use of the track “Geysers” for the new Winter Collection campaign.

– ”Odes” was written and recorded within 8 weeks from inside a tiny Amsterdam based laundry room.

– Cover work was made together w/ my 3 year old son.

– I started this project from a bedroom in Rotterdam back in 2007.

All music was written, recorded and produced in Amsterdam by Marlon von Franquemont–Koster, © 2022–2023.

Client: The Anne Frank House Amsterdam

Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Today, the UNESCO International Day for Tolerance, sees the launch of “The Bookcase for Tolerance'' created by Innocean Berlin in collaboration with Media.Monks. Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different".

The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. All so we can live in a tolerant world. A world without discrimination.

”Shining a light on the intolerance that persists against young people in the 21st century, with a new campaign focused on today’s teenagers as well as Frank herself.” — AdAge

“This bookcase reminds us of what prejudice and discrimination can lead to. Many young people still have to deal with this. The Bookcase for Tolerance tells their story.” — Ronald Leopold, Executive Director Anne Frank House

Awards:
Yellow Pencil D&AD
3x Wood Pencil D&AD
Gold Webby Anthem
Silver ADC*E
Bronze Caples Award
Winner People’s Voice Webby
Winner Webby
Bronze Lion Cannes Lions
4x Shortlist Cannes Lions
2x Gold Lovie
People’s Voice Award Lovie
Silver Eurobest
Bronze Epica
Gold Members Award ADCN
Silver Spin ADCN
Bronze Spin ADCN
Bronze Lamp ADCN
Gold Cresta
2xSilver Cresta
Bronze Cresta
Gold JuniorMag
Bronze Gerety
Silver Ad Star
Bronze Ad Star
4x Crystal Ad Star
3x Gold PHNX
Silver ADC Deutschland
2x Bronze ADC Deutschland
2x Silver ADC Global
2x Bronze ADC Global
FWA of the Day FWA
App of the Week Nu.nl
Editor’s Pick AdAge
Editor’s Pick The Drum
App of the Week TechCrunch
Ad of the Day ADWEEK

Agency: INNOCEAN Berlin
AR App Development: Media.Monks
Music Composition: Massive Music
Director Teaser film: Johan Kramer
Voice teaser film: Elliot Page
Director Short Films: Ted Alkemade
Photography: Yvette de Wit
Photography folders: Sven Shrader
PR: Hagens PR

Special thanks to Mees, Majd, Dalit, Kuei and RTL4.

Client: Smyle

1.5 billion plastic toothpaste tubes end up in landfills or as pollution in the ocean, annually. Smyle dental care products contain zero plastic or microplastics, finally giving consumers the choice to brush without leaving a footprint.

Our mission is twofold— to get more Smyle products onto store shelves & into consumer bathrooms, and to spread their sustainable philosophy as widely as possible.

Role: Creative Director / Agency: Fitzroy / ECD: Mischa Schreuder / CD: Reinier Gorissen / Sr Creatives: Thomas van Driel, Marten Meijboom / Creative Intern: Nico Collier

Gold, Silver White Square Awards

Client: Free Press Unlimited

Every year more journalists are being missing, imprisoned or killed.
The issue is that most of us (citizens) are unaware of the circumstances and secondly lack the knowledge to link freedom of press to democracy. As a result every journalist missing instantly becomes invisible and the topics silenced.

The need for an accessible ‘vehicle’ to help spread and provide important insights & key learnings was growing.

The Erased Font was launched on the 3rd of May 2023 to help visualise the increasing attacks on press freedom, by erasing 363 words, one for each journalist that was reporting on and went missing.

Users could easily retrieve the Erased Font file from a GitHub repository, without needing to manually download anything, and integrate the font into their own projects as desired. All to help spread the awareness but more important to help make the invisible visible.

The font will be updated annually, to reflect the growing number of journalists silenced. In case we are unable to put a halt to it.

Awards:
Highest Ranked Epica (A.I. Jury)
Bronze Epica Awards
Nominee Webby
Shortlist D&AD

Role: Creative Director / Credits: Agency: 180 / Client: Free Press Unlimited / CCO: Kalle Hellzén / ECD: Pol Hoenderboom / Creative Director: Reinier Gorissen, Jeena vd Heul / Concept & Creative: Erik Hamburger & Wouter Oomen / Digital production: Wonderland

Client: Hyundai N Worldwide / Hyundai Motor Europe

Some people believe there’s more to driving than just going from A to B. So when Hyundai N – the high-performance division of Hyundai – briefed us to reposition their brand globally while launching five new models, we knew this N spirit had to be our northern star.

Our challenge: to not only talk to their current petrol-head fanbase, but also to those who never just do things for the sake of getting it done. Those who go all the way, with gusto.
That’s when “Never just drive” was born.

But we just didn’t stop there. Modular from the get-go, this revamp lived on dozens of social-media assets, product films, prints and OOH’s.

+/- 10 Million (organic social views)

Role: Concept and Creative Direction / Credits: INNOCEAN Berlin / CCO: Gabriel Mattar / ECD: Ricardo Wolff, Bruno Oppido / Creative Director: Reinier Gorissen / Copywriter: Antonio Neto, Luca Rescheleit / Senior Art Director: Anna Berlin, Sebastian Pattis / Art Director: Goncalo Martinho, Sebastian Pattis, Kevin Hipke / Sr. Designer: Julia Sachse / Motion Graphics Designer: Carlos Suarez / Junior AD: Leon Celay / Client Service Director: Jonathan Hill / Business Director: Bjorn Wilke / Sr. Account Manager: Rosalia Sosa / Producer: Michael Endres / Strategy: Anna Nowak-Otto, Odille Breffa / Director: Pantera / Production Company: BWGTBLD / Photography: Mark and David / Creative Interns: Hajra Tariq, Qyunh Tran.

Client: Verein der Berliner Stadtmission

Together with Text&Form and refugees from Verein der Berliner Stadtmission Berlin we’ve created the world’s first phonetic script, that allowed refugees to instantly speak essential German words. And help make donations twice as valuable.

”A simple design tweak that helped refugees grab some very essential German words to get around and start a new life.” — Activationideas

Role: Concept and Creative Direction / Credits: DDB Berlin / CMD: Myles Lord / ECD: Tom Hauser / CSD: David Barton / Senior Copywriter: Reinier Gorissen / Account Director: Catrin Schmid / Head of Design: Mahmoud Fathy / Motion Designer: Matthias Grebin / Junior AM: Sara Pedroncelli / AD Interns: Yvette de Wit, Jochem van Schip, Matthias Wentink / Digital production: MediaMonks / Print Production: Kapacht / Translation: Text & Form / Photographer: Timo Stammberger / Filmmaker: Maik Reichert

Awards:
Cannes Lions Grand Prix for Good Finalist
Cannes Lions Gold
Cannes Lions Bronze
Cannes Lions 4x Shortlist
Clio Awards Gold
ADC Germany 2x Silver
ADC Germany 2x Bronze
ADC Germany 3x Finalist
New York Festivals Gold
New York Festivals Silver
One Show 2x Merit Award
LIA Finalist
Eurobest Gold
Eurobest Silver
Bill Bernbach Awards 2x Finalist
Horizont campaign of the day

Client: Personal project

”The people who provide support are the ones who carry the world.”

Growing up with friends and family working in the medical field I was surprised to learn how little people actually knew about the amount of hours these people put into their job, in the hopes of making a difference in someone else’s life. We owe a lot to these people and all the others who’re invisible but serve our society daily.

This project came to mind after we saw large groups of people criticizing medical staff in the media. I was surprised to learn that the actual heroes hardly get the recognition they deserve, in comparison to people who “think different”. Not to diminish the people featured in the famous Apple spot - but to raise a valid question: when does someone become an important figure? and how do we define important?

We knew that the Apple spot would serve as a vehicle for the idea, the only thing we needed to do was to launch a website and create social-media content in the hopes it would have a voice. And it did, through the support of the right influential people and their platforms we reached impressive results.

“Here's to the ordinary ones. The maintainers. The ones who do the dirty work and fix things. The teachers and cleaners, the waste collectors and nurses. Love this variation on the famous Apple 'Think Different' commercial.” — Rutger Bregman, Author of Utopia for Realists, Humankind

”Thank different. A beautiful take on Think Different.” — @petra_stienen, Member Dutch Senate D66

Role: Concept, Copywriting, Edit, Production / Copywriting partner: Mandy Koster / Footage from various sources

Client: Hyundai Worldwide

The “Next Awaits” campaign was born out of the idea that the company got to where it is today due to its willingness to take risks and lead where others follow – and it will not stop here.

”Hyundai’s elegant retrospective traces its 70-year history back to its poor laborer founder.” — Adage

Role: Senior Art Director / Credits:​​​​​​​ INNOCEAN Berlin / Worldwide CCO: Jeremy Craigen / European CCO: Gabriel Mattar / ECD: Ricardo Wolff / CEO: Scott Choi / Business Director: Andrea Razeto / COO: Andreas Cordt / CSD: Mark Fosbueary / Producer: Mark Rota / Senior Strategy Manager: Anna Nowak-Otto / Strategy Director: Sohpia Goerner / Account: Sven Kuebler, Min Kyung Park / Senior ADs: Teco de Luccia, Sebastian Hudert / Senior CW: Reinier Gorissen, Chris Rocco, Thomas Bengtson / Senior designer: Nicolas Kotzé / CW: Rohan Vitus Fernandez, Andy King / Production Company: MJZ London, Managing Director: Helen Kenny / Representative Partner: Tony Petersen Film Berlin / Producer: Nathalie Hill (MJZ), Michael Duttenhöfer (TPf) / Director: Dante Ariola / DOP: Kasper Tuxen / Director 1st AD: John Lowe / Production Designer: Quito Cooksey / Editor: Crispin Struthers @ Final Cut, LA / Post-Production Online and CG: MPC London/LA / Producer: Tomek Zietkiewicz / Lead CG: Jessie Amadio / Lead 2D: Guillaume Weiss / Creative Director: Michael Gregory / Colourist: Mark Gethin / Sound Design: Stimmüng, LA / Sound Studio: Loft Studios, Berlin / Music: 2wei Music, Hamburg

Awards:
Cresta Awards Bronze
Cresta Awards Shortlist
AdAge Editor's pick
New York Festivals 2x Finalist
Epica Shortlist
Deutscher Werbefilmpreis Finalist
LIA Shortlist
Ciclope Awards Finalist

Client: Hyundai Motor Europe

Hyundai is at the forefront of electric mobility, design and safety, but what lies behind their products: the brand’s incredible story.

It began with Mr. Chung, a man who didn’t just build a global automobile enterprise, but also built his country in the process. His stories are so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career.

Role: Concept and Senior Art Director / Credits: INNOCEAN Berlin / Global Chief Creative Officer: Jeremy Craigen / Chief Operating Officer: Andreas Cordt / European Chief Creative Officer: Gabriel Mattar / Executive Creative Director: Ricardo Wolff / Senior ADs: Felipe Cury, Teco de Luccia / Senior Copywriter: Reinier Gorissen / Copywriter: Andy King, Rohan Vitus Fernandes / Art Director: Bianca Heusch / Senior Designer-Illustrator: Nicolaas Kotzé / Senior Designer: Sebastian Hudert / Illustrator: Halil Mete / Business Director: Andrea Razeto / Senior Account Director: Sven Kuebler / Hyundai: Vice President Marketing & Product Planning Hyundai Motor Europe: Andreas-Christoph Hofmann / Brand Strategy & Communication Manager: Philippe Jourdain / Strategic Marketing Planning Assistant Manager: Hyang A Kim.

Awards:
Cresta Awards Bronze
New York Festivals Shortlist
AdAge Editor's Pick

Client: Ebay

In 2017, Ebay launched a new gaming platform which offered both hardware and software for all gaming platforms.

To reach hard core gamers with little budget during the GAMESCOM 2017 edition we created a simple campaign only they would understand.

We worked together with STOËR Media, Gamers, Gamescom and Ebay ensuring visibility through all channels.

Explanation: ‘IDDQD’ is a legendary cheat code used in the 1993 game Doom / ‘BSTS’: Better Safe Than Sorry / ‘RL’: Real Life / ‘BBEG’: Big Bad Evil Guy / ‘AFK’: Away From Keyboard / ‘PWN’: An act of dominating an opponent / ‘BSOD’: Black Screen Of Death / ‘WTB’: Want To Buy / ‘WTS’: Want To Sell / Want To Trade / ‘NP’: No Problem / ‘Campers’: players who are hated for waiting in a corner / ‘COD WWII’: Call of Duty / ‘SW Bf2’: Star Wars Battle Front 2.

Role: Concept and Creative Direction / Credits: VCCP Berlin. ECD: Carsten Fillinger / Senior Copywriter: Reinier Gorissen / Account: Timo Hillbrecht / Strategy: Wiebke Dreyer

Client: Nikon

The production for the European D7100 campaign photograph involved a 14-day journey to the most active volcano in world: The Erta Ale in Ethiopia.

This was not a photograph we were taking, we were making everlasting memories and friendships. While biting the dust I have never seen a landscape change that often as in Ethiopia. There isn’t anything alike, its beyond words and description.

Role: Concept and Creative Direction / Agency: Jung von Matt/Spree / Photographer: Andreas Hempel / Copywriter: Reinier Gorissen / Assistant Photographer: Marcel Schwickerath / Post-Production: Recom Berlin / Guide: Christoph Weber (VEI)

Epica Silver
Luerzer’s Archive 200 best photographers of the world

Client: Hyundai Motor Europe

Now you know where people go when a magician makes them disappear on stage. Luckily we have cars like the Hyundai Tucson, equipped with Forward-Collision Avoidance-Assist.

”Here is some of the work awarded with Gold Epicas that stood out from the rest and that I don't want to go unnoticed.” — Luerzer’s Archive

Role: Concept and Senior Art Director / Credits: INNOCEAN Berlin / Global CCO: Jeremy Craigen / European CCO: Gabriel Mattar, COO: Andreas Cordt, Business Director: Andrea Razeto / ECD: Ricardo Wolff / Senior Copywriter: Reinier Gorissen / Illustrator: Halil Mete / Senior Creative Producer: Morten Frantz / Senior Account Director: Sven Kuebler / Account Manager: Lin Fang, Min Kyung Park / Senior Strategy Manager: Anna Nowak-Otto / European Planning Director: Sophia Goerner / European CSD: Mark Fosbueary / Senior Media Manager: Maria Vittoria Montanari / Havas Media Group: Wolfgang Ruch / Directors: Charles Guard, Thomas Guard / DOP: Marcel Zyskind / Editors: Ted Guard, André Gelhaar, Alice Joo / Colourist: Maximilian Baule / Tempomedia: Alexander Schildt, Stephan Brockmann / ACHT Hamburg: Lena Schulz / MOKOH Music: Stephan Moritz / Local production: Production Service Scandinavia.

Awards:
Epica Gold
Epica Finalist
One Show Shortlist
New York Festivals Finalist

Client: GAIA

Back in 2007 we introduced the first animal friendly alternative to Foie Gras in Belgium and France. Today It's 2021 millions of Faux Gras® cans are sold and finding its way into fridges everywhere.

”Record pace for Gaia's Faux Gras” — RetailDetail

Best Meat Alternative V-Label
Tenth Anniversary in 2018
355,000 tins sold in 2017
26 tons distributed in 2016
Available at Carrefour, Lidl, AH
Palm oil free since 2016
Shortlist Clio Awards

Role: Concept and Art Director / Credits: Duval Guillaume / Creative Directors: Peter Ampe, Katrien Bottez, / Copywriter: Reinier Gorissen / Radio Producer: Tom Garcia / TV Producer: Emily Rammant / Print Producer: Carina Hölscher / Media Director: Davy Caluwaerts / Account Director: Matthias Dubois / Designers: Chantal Gillet, Geert Ory / Photographer: Jean-François Dewit.

Client: BMW Mini

Part of a pan-European campaign to introduce the new Mini Coutryman to the markets. Highlighting a key fact about the larger sized Mini - it can house more people. Making it the perfect getaway car for friends and family.

Role: Concept and Creative Direction / Agency: UbachsWisbrun JWT / Copy: Reinier Gorissen / Photography & CGI: Fisk Imaging Amsterdam

Client: Nikon

The Nikon Df offers the latest Nikon technology in a retro body that is based on the very first Nikons of the 1950's, the models F and FM.

We created a campaign that is inspired by the Nikon F ads created by graphic designer Kamekura in the 1950’s. So, instead of explaining each feature and usp in our ads, we decided to solve it trough art. Resulting in a series of posters, all speaking in their very own way about the product and its benefits, with a retro voice.

Role: Concept and Creative Direction / Agency: Jung von Matt/Spree / Creative Director: Marc Isken, Jojo Hicks, Peter Gocht / Copywriter and concept: Reinier Gorissen

Client: VW

Drivers of electric vehicles had a hard time finding a charging station even though electricity is everywhere. So, we decided using electricity that was already available on the street and transformed lampposts, billboards and public toilets into free e-car charging stations.

In addition we created a website where users can find more information about the project, the brand and find the nearest street charging station. We also kept a log of all the energy used and collected interesting facts and figures to inform our audience and communicate about VW’s vision for the future of electric mobility.

Role: Digital Design / Agency: DDB Berlin / CCO: Matthias Schmidt / Creative Director: Tom Hause, Stephan Schäfer, Ray Ho / Creatives: Jack Christensen, Kim Hartman, Thomas Bengtson / Senior Digital Designer: Marc Kaufholz / UX Designer: Peter Burri / Digital Art Director: Amanda Perensin / Motion Designer: Caroline Heinrich.

Awards:
Cannes Lions Shortlist

Client: UMC Utrecht

Back in 2007 the UMC Utrecht Hospital needed to invest in attracting more students and young professionals. To grab the attention of our younger target audience we knew ‘serious’ wouldn’t work and went looking for an event concept that would work for the day itself and communication around it.

We created a 360 event concept called “The UMC Do it yourself day”, the only day at the hospital where you can really try everything yourself. The visual concept was inspired by regular DIY store communication: manuals, helmets, display concepts, clothing, art work and tone of voice. And combined it with clinical treatments.

We targeted the right schools and universities with direct mail, invitations and print ads in and around the location. This simple creative strategy proved to be very effective and as a result the DIY day has been running since for 14 years straight.

Role: Concept & execution / Agency: STEAM Amsterdam / CD: Maarten Kuipers / Copy: Reinier Gorissen / AD: Rob Bary / Design: Ronnie Besseling / Strategy: Greo Belgers.

Awards:
SJP 3x Gold Magnet

Client: Daimler Benz

Together with Jung von Matt/Neckar we developed a campaign to show the commitment of the German national team to win the World Cup 2014 in Brazil and how this is tied to their main sponsor: Mercedes-Benz. Sorry dad.

Role: Co-Concept / Credits: Jung von Matt-Spree, in collaboration with Jung von Matt-Neckar / ECD: Holger Oehrlich and Philipp Barth / CD: Robert Herter / Art Director: Lucas Osis / Copywriter: Nico Baumann, Reinier Gorissen / Account: Darek Stoehr / Agency Producer: Christoph Koehler / Producer: Joni Adams / Director: Alex & Liana / DOP: Christopher Probst / Production: Tempomedia / Post-Production: The Mill London.